Argentine Black Angus, raised outdoors on the Pampas of Buenos Aires and brought to Italy by a family that has been ranching for three generations. No middlemen.
Establecimiento Los Juancitos, Balcarce. Here our family has raised British breeds for three generations, outdoors, on the natural pastures of the Pampas. We know what it takes to raise an animal well, and we demand it of every cut that carries our name.
Every cut is traced from pasture to point of sale. We know which animal, which batch, which journey. We say it because we can prove it, and because anyone who eats meat has the right to know what they are eating.
You can taste the pasture. Meat that has no need to hide: bife de chorizo, ojo de bife, asado de tira, entraña. For those who won't give up meat but want to choose it well.
Argentine names, explained. Knowing what you order is part of the culture.
Animals free on pasture for their whole life, fed on grass and natural forage.
Regenerative ranching: pastures managed to give fertility back to the soil, not to use it up.
Permanent grassland that captures CO₂ and protects the Pampas ecosystem.
Origin, batch and journey of every cut, from the field to the point of sale.
We are Juan Manuel and Juan Cruz, third generation of a family that chose land and cattle more than fifty years ago. At Los Juancitos we learned to raise animals before we learned to sell.
In 2018 we decided to carry the family legacy to the other side of the world: bringing the meat of our Pampas to Italy, with our name on it, and telling the Argentine culture of meat to those who truly love it. Creating culture is a challenge. We work on it every day.
Fairs, street food, weddings, sporting events. Asado a la cruz is how we introduce ourselves: you see the meat, you feel the fire, and people stop.
Four ways to bring it to the table: at home, in your restaurant, in a bun, or at your party.
Our shop: Argentine cuts delivered chilled to your door anywhere in Italy, with every piece traceable.
Go to culturacarnica.it → RESTAURANTS · HORECACuts and formats for food service, chilled delivery across northern Italy, orders through a dedicated portal. Ask for the price list and a sample.
Request the price list → STREET FOODThe smash burger made with our meat: delivery in Milan, Turin, Rome and Naples, and our first restaurant in Venaria.
Discover Cultura Smash → EVENTS · CATERINGWeddings, corporate events, fairs and barbecues at your place: we bring the fire, the meat and the service. No limit on numbers.
Plan an event →Cooking at home? The online shop is open. Running a restaurant? Write to us: the ranchers answer.